Tag Archives: post 198

Semantics

20 Sep

I was walking to the train station the other night and I saw an ad much like the one above. There was some rigging around it and about half the sign had been repainted to its original quality. There’s a few more of these reappearing around the city, and it’s kind of great when you think about it. It’s the only instance I can think of where something’s value has completely reversed- advertising designed purely for delivering a message is being refurbished to its original condition, and the company who designed it doesn’t even exist any more so its only remaining function is pure aesthetics. Makes me feel a lot better about the future really.

I’ve been promising a new story for a while, and the best reason I can give for my slackness (slackitude? slackosity?) is that this one has been more difficult to write. I’ll make it post 200.

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